Savannah's A-Level Media Blog - Exam

Blog Feedback Learner Response  From Mr Halsey:  WWW: I appreciate your blog is unlike other students as it has work from the Spring below the ‘First 10 questions’ post! I know it’s not an ideal situation but as I said in my form tutor email to you I think with Covid-19 there may actually be a significant upside in spending an extra year at Greenford as the world may look a little more normal once you move on to university or an apprenticeship. In terms of your work so far, I really enjoyed reading every single piece. Your opening questions and consumption audit show someone with a real awareness of the media they are consuming and you reflect well on how you can develop this (newspapers are a good shout – I would say podcasts too). Your selected advert for Reading an Image and Reception theory is superb and you offer excellent analysis to go with it. Keep this going and maintain your motivation throughout Year 12 and we can definitely aim for that top grade! EBI: The only i...

  Reception theory: blog tasks The preferred/hegemonic meaning of this advert is that reebok is trying to get viewers to embrace their background and encourage the idea that no matter where you come from, you could be successful. The negotiated meaning is that its an advert to promote their brand to views to entice people to buy their products. The oppositional/counter-hegemonic reading could potentially be that some audiences may believe that this advert promoted criminal activity. The preferred/hegemonic meaning of this advert is that doctors are trying to inform people about the dangers of self-medicating. The oppositional/counter-hegemonic reading is that audiences might interpret this as all medication is bad and harmful. I believe that Stuart Hall's Reception theory is useful when analysing media products. When analysing the dominant, negotiated and opposite readings of a product, it allows you to see the product in an alternative way than you usually would. This is beneficia...

 Reading An Image  Reebok collaborated with 50 Cent to produce this advert to encourage viewers to purchase products from Reebok. This advert contains a split image element. On the left-hand side, 50 Cent is featured. 50 Cent is seen with a stern and domineering look upon his face, the use of key lighting creates dramatic shadows that accentuate these expressions. This presents him as strong and assert. on the right-hand side, an image of fingerprints is shown. 50 Cent, before his music career, was notorious for gang affiliation and involvement with drugs. Reebok incorporates this knowledge in this advert by displaying, what appears to be, his fingerprint presented to the audience. These fingerprints, along with the text that is displayed into the foreground, plays with the idea that no matter what your background is, you can be something great. The fact that the two images are placed side by side could suggest that 50 Cent accepts his past and is not ashamed of it, the compos...

Clay Shirky: End of audience blog tasks Media Magazine reading Bill Thompson highlights some positive developments due to the internet. Bill agrees with the statement 'The internet is only that wire that delivers freedom of speech, freedom of assembly, and freedom of the press in a single connection.' He adds to this stating that the internet allows connection between people and how it is also a great source for acquiring information. Additionally, he mentions that the internet allows people to unveil and document injustices and tragedies that happen in our world. It allows people to fight for their rights and other things that they are entitled to.  Bill Thompson also addresses the negatives and dangers linked to the development of the internet. He touches on bullying and how the internet and social media can be a toxic place. Thompson also acknowledges the unsolicited pornography that appears and illegal images that you did not intend to see. He also touches on the issue of e...

My media consumption. Newspapers I do not read newspapers regularly. When I do, I turn to the pages that are featured n the front cover. I usually do not read sections that include the UK government. I usually read stories about crime or tragedies, I find it very interesting and I get engaged in the stories. The newspapers I read are usually free ones that you can pick up. I do not look for online versions of newspapers online.  Magazines I do not buy magazines regularly. The last time I bought a magazine for myself was over 2 years ago. However, I have read magazines that my mum has brought home. When I would read them, I would read the celebrity section or news section. I don't usually avoid sections.  Television I do not watch television often but if I do, I would only spend 10.5 hours a week and 1.5 hours a day watching it This is because the only time I watch it is at dinner time with the family; which is usually around 5;30/6 pm. I rarely watch TV alone. The best program...

First blog task I chose A level media studies because I did it in GCSE and I found it very interesting  I took GSCE media studies in Greenford High School.  When i did GCSE media, i achieved a grade 7. The coursework that we had to do was a Sci-Fi drama that was to be 2 minutes long.  In A-Level Media, I hope to achieve an A*. If I achieve a good grade in A-Level Media, I would want to do an apprenticeship in media.  In my opinion, the biggest media story in 2020 has been Black Lives Mater (BLM). The whole world came together to protest against police brutality and systematic racism towards the black community. I use Twitter and Tik Tok to find out about news and current affairs. The last film i watched was Venom  My two favourite TV series are American Horror Story and Black Mirror.  I spend quite a lot of time on my phone and social media. Sometimes, social media educates me in topics that i have never heard about or, it will boost my knowledge on th...

Paper 1 Section A Analyse the Close Study Product Score hair cream advert using narrative theory including Todorov. [9 marks] The Close Study Product, 'Score hair cream' uses narrative to promote and sell their product. This advert offers a new equilibrium to their male consumers. This is used as a marketing technique to make consumers believe that the product shown will increase attractiveness and therefore advance women's allurement to them. The centre image, used in the advert, suggests this. Focussing more on the central image, the man featured is positioned higher than the women surrounding him. The man is presented as a hero. The gun in this hand along with the tropical background connotes adventure and courageousness which adds on to the idea of the man being the main protagonist. The binary opposition between the dominant male and the submissive women is prominent within the advert. This representation of men works as a persuasion for males to purchase this product ...