Savannah's A-Level Media Blog - Exam

  Feminist theory: blog tasks Media Magazine reading - two articles on feminism and theory Mulvey's theory of the 'Male Gaze' is the belief that the dominant view in media is masculine. Laura Mulvey also possesses the thought that certain media texts are created for the benefits of men and that women are, in a way, 'presented' for men. Examples of this theory are shown in thee article about Pan Am. In this article, the writer states that the main characters appearance is always the main topic of conversation. A line to support this is 'that ‘with a face like that you will find a husband in a couple of months’. This shows strong examples of Mulvey's theory. The main character is being told that her looks are 'up to standard' to satisfy a man. Other examples of the male gaze are shown in the article about Beyonce. The writer states that some of Beyonce's acts are contradictory as she simultaneously 'declares herself as an independent woman'

  Introduction to feminism: blog tasks Case study: Everyday Sexism Watch this TEDx talk by Everyday Sexism founder Laura Bates:   Laura Bates started the Everyday Sexism project to share her real life experiences and encourage other women to do so also. Laura bates uses Everyday Feminism to demonstrate how often women undergo sexism and how unnoticed it is by society and the people in it.  Everyday Feminism links to post-feminism as it illustrates how far the feminist movement has come but also how much more progress we have left.  Technology was essential to the success of the Everyday feminism project. Technology has given these women, from all around the world, the capability to share their stories and experiences. It also allows them to have privacy as they can remain anonymous. Personally, I believe that feminist campaigns such as Everyday Feminism will always be needed in society. Although equality between the sexes might become more balanced in the future, women may still be eff