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Reading An Image

 Reading An Image 




Reebok collaborated with 50 Cent to produce this advert to encourage viewers to purchase products from Reebok. This advert contains a split image element. On the left-hand side, 50 Cent is featured. 50 Cent is seen with a stern and domineering look upon his face, the use of key lighting creates dramatic shadows that accentuate these expressions. This presents him as strong and assert. on the right-hand side, an image of fingerprints is shown. 50 Cent, before his music career, was notorious for gang affiliation and involvement with drugs. Reebok incorporates this knowledge in this advert by displaying, what appears to be, his fingerprint presented to the audience. These fingerprints, along with the text that is displayed into the foreground, plays with the idea that no matter what your background is, you can be something great. The fact that the two images are placed side by side could suggest that 50 Cent accepts his past and is not ashamed of it, the composition of the pictures, side by side, could reflect him 'standing by' his past mistakes. Reebok could've potentially done this to further push the thought that success isn't determined on the person you used to be, rather the person you are today. However, this could be misinterpreted by older audiences. Although the profound meaning of this advert was positive, some audience could potentially suggest that this promotes gang activity or delinquency by glamorising it. 



This is an advert that was released in 2009, by Patil Hospital. This advertisement was used to address self-medicating and bring awareness to the dangers surrounding it. Self-medicating is is the process of using any substance to treat mental or physical illnesses without the recommendation or approval of a doctor. This can cause many issues with your health and the continuation of it may cause death. The creators of this advert incorporate this knowledge into this image. In this advert, you see a medication holder that you would typically see holding various types of medication in your everyday life, medicines such as; Paracetamol, allergy tablets, birth control etc. Eight out of the 15 capsule slots are empty, signifying that they have been consumed. In the remaining eight slots appear to be bullets, bullets universally have connotations of harm and death. Placing something that is known for pain and death in an object that is associated with health and pain relief uses oxymoron to portray how deadly medication can be when taken when not prescribed. The text at the bottom also links to the objective of the advert. Dark and monotone colours are used in the majority of the image, In fact, the only thing with colour is the bullet, bringing attention to it immediately.

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