Skip to main content

Posts

Showing posts from May, 2021

Men's Health - Audience blog tasks

Men's Health - Audience blog tasks The magazine introduces itself by making it aware that it's the biggest - selling men's lifestyle magazine in the UK and worldwide. The introduction to the magazine suggests that Men's Health is proud and very outspoken about the masculinity that is featured within the magazine  The print statistics for Men's Health are greater compared to GQ and Esquire amongst men coming from ABC1 classes.  Circulation is the number of copies printed and distributed, whereas readership is an estimate of how many people read the magazine. Circulation and Readership of Men's Health: Circulation of Men's health: 180k Readership ABC1 men - 643k Readership AB men - 321k In terms of the digital version of the magazine, Men's Health accumulates over 1,200,000 monthly viewers. 68% of these viewers access it on mobile, 11% access it over tablet and the last 21% access it over a laptop. Men's Health reaches over 1Million followers across so

Narrative in advertising: blog task

  Narrative in advertising: blog task Nike has received critical acclaim for its February 2018 advert ‘Nothing beats a Londoner’. Embed the advert in your blog and answer the following questions:   If we apply narrative theories to this advert, we can see that many theories are used throughout. One example of a narrative theory seen in this commercial is Propp's character theory. The Nike products shown in this advert acts as the helper; each character in this advert has a problem to solve, the use of Nike products helps them persevere and get through the issue. Another narrative theory that could be applied to this advert is Todorov's equilibrium theory. Towards the end of the advert, a boy is seen as weak and feeble compared to his peers, they look down at him in shame; he then grows large and towers the people that once used to tower him.  In the advert, we see many celebrities in the background shots and as secondary characters in the story line. Celebrities such as Dave, J

Magazine practical production: tasks

Magazine practical production: tasks Research The main branding logo is written in a san serif font to make it seem as if it is almost hand written. However, the cover lines are written in a serif font to portray the magazine as more sophisticated. In Allure magazines, the brand logo colour typically matches the models clothing or the background and i will incorporate that in my final piece  Planning 1) On a Word or Google document, plan your  main cover line  (also called the 'main flash') - this is the main cover story that links to your central image. Main cover line:  The Best of Beauty  The Beauty of Diversity  The Hair issue  Image plan: Model: Rhea Vagarwal  Costume: high turtle neck with necklace  Makeup: full coverage makeup  Lighting: natural day light Coverlines:  Tips for glowing skin  Makeup above the mask  10 things to do to keep glowy  Photoshoot Date: 7/05/21 Time: after school  Model: Rhea Vagarwal  Location: wall behind E-Block Publication to blog and evaluati

Blog task: Maybelline 'That Boss Life' case study and wider reading 'That Boss Lif

  Blog task: Maybelline 'That Boss Life' case study and wider reading 'That Boss Life' close textual analysis Narrative & genre: narrative theory and sub-genre The advertisement follows a classic cosmetic advert where the main protagonist becomes glamorous after using said product. The protagonists in this advert are Manny Gutierrez and Shayla Mitchell. The opening of the suitcase with the bright, gold light reflecting on their faces is similar to scenes of opening a treasure chest in an Indiana Jones movie for example.  Cinematography: camera shots and movement This advert features an array of camera movements and shots to display different meanings. Close-ups of the product are to show the significance and importance of it. Featuring the product continuously also is used to create a brand identity. Closeups are also seen when the product is being applied. This was done to show the effectiveness of the product which in hand convinces audiences to purchase it.  Mise