Savannah's A-Level Media Blog - Exam

Men's Health - Audience blog tasks The magazine introduces itself by making it aware that it's the biggest - selling men's lifestyle magazine in the UK and worldwide. The introduction to the magazine suggests that Men's Health is proud and very outspoken about the masculinity that is featured within the magazine  The print statistics for Men's Health are greater compared to GQ and Esquire amongst men coming from ABC1 classes.  Circulation is the number of copies printed and distributed, whereas readership is an estimate of how many people read the magazine. Circulation and Readership of Men's Health: Circulation of Men's health: 180k Readership ABC1 men - 643k Readership AB men - 321k In terms of the digital version of the magazine, Men's Health accumulates over 1,200,000 monthly viewers. 68% of these viewers access it on mobile, 11% access it over tablet and the last 21% access it over a laptop. Men's Health reaches over 1Million followers across so...

  Narrative in advertising: blog task Nike has received critical acclaim for its February 2018 advert ‘Nothing beats a Londoner’. Embed the advert in your blog and answer the following questions:   If we apply narrative theories to this advert, we can see that many theories are used throughout. One example of a narrative theory seen in this commercial is Propp's character theory. The Nike products shown in this advert acts as the helper; each character in this advert has a problem to solve, the use of Nike products helps them persevere and get through the issue. Another narrative theory that could be applied to this advert is Todorov's equilibrium theory. Towards the end of the advert, a boy is seen as weak and feeble compared to his peers, they look down at him in shame; he then grows large and towers the people that once used to tower him.  In the advert, we see many celebrities in the background shots and as secondary characters in the story line. Celebrities such as D...

Magazine practical production: tasks Research The main branding logo is written in a san serif font to make it seem as if it is almost hand written. However, the cover lines are written in a serif font to portray the magazine as more sophisticated. In Allure magazines, the brand logo colour typically matches the models clothing or the background and i will incorporate that in my final piece  Planning 1) On a Word or Google document, plan your  main cover line  (also called the 'main flash') - this is the main cover story that links to your central image. Main cover line:  The Best of Beauty  The Beauty of Diversity  The Hair issue  Image plan: Model: Rhea Vagarwal  Costume: high turtle neck with necklace  Makeup: full coverage makeup  Lighting: natural day light Coverlines:  Tips for glowing skin  Makeup above the mask  10 things to do to keep glowy  Photoshoot Date: 7/05/21 Time: after school  Model: Rhea Vagarw...

  Blog task: Maybelline 'That Boss Life' case study and wider reading 'That Boss Life' close textual analysis Narrative & genre: narrative theory and sub-genre The advertisement follows a classic cosmetic advert where the main protagonist becomes glamorous after using said product. The protagonists in this advert are Manny Gutierrez and Shayla Mitchell. The opening of the suitcase with the bright, gold light reflecting on their faces is similar to scenes of opening a treasure chest in an Indiana Jones movie for example.  Cinematography: camera shots and movement This advert features an array of camera movements and shots to display different meanings. Close-ups of the product are to show the significance and importance of it. Featuring the product continuously also is used to create a brand identity. Closeups are also seen when the product is being applied. This was done to show the effectiveness of the product which in hand convinces audiences to purchase i...

  Advertising and Marketing index 1)  Advertising: Introduction - narrative in advertising 2)  Advertising: persuasive techniques 3)  Advertising: the representation of women in advertising 4)  Advertising: Gauntlett - Media, Gender and Identity reading and questions 5)  Advertising: Score case study and wider reading 6)  Advertising: Maybelline case study and wider reading

  Blog task: Score advert and wider reading Media Factsheet - Score hair cream  Advertising techniques changed greatly in the 1960s. Instead of relying on market research, advertising agencies focused more on the creative aspects of advertising. Humour, irony and dramatic visuals were a few new and innovative techniques that agencies incorporated in their advertising, as they believed it would 'win audiences over'. Advertising in the 1960s took on a more realistic look.  This change in advertising techniques is seen in the Score Hair Cream advert as it includes real people, minimal illustrations and dramatic visuals that would appeal to the audience.  In post-war British advertising campaigns, representations of women enforce the idea that a woman's place is to be at home; completing house duties. Setting -  in an exotic jungle which evokes Britains colonial past. Costume -  Safari wear, worn by all characters to emphasise the location that the advertise se...

Gender, identity and advertising: blog task Gauntlett provides different examples of the decline of tradition in his analysis of media, Gender and identity. Gauntlet states that The traditional view of a woman as a housewife or low-status worker has been kick-boxed out of the picture by the feisty, successful 'girl power' icons. Gauntlett suggests the media influences the way we construct our own identities because the media provides us with tools to shape our identity. Gauntlett suggests that, in regards to generational differences, people born in this generation are more tolerant of homosexuality compared to people born in the first half of the twenty-first century. This is understandable as homosexual couples and same-sex marriages are being represented more frequently in media nowadays. Gauntlett suggests that masculinity is not in crisis and that it is just changing. he also states that masculinity is just all socially constructed. Advertising still reinforces the "c...

The representation of women in advertising Mistry suggests that advertising has changed since the mid-1990s. Over recent years, there has been an increase in advertising that includes gender and sexual orientation that is marked as ambiguous. She also suggests that there is an increase in the number of homosexual adverts and images. A plethora of stereotypes are seen in advertising in the 1940s and 1950s, these stereotypes consist of:  Women are required to stay at home  Its the woman's responsibility to look after the children Its a woman's responsibility to serve men  Clothes and makeup have a large influence on the representations of women. The accessive amount of makeup along with the minimal and revealing clothing objectifies women. This materialization of women demonstrates women as being a prop or an accessory in the advertising. The theory of the 'Male gaze' was created by Laura Mulvey. Mulvey suggests that many ways that media products are made are...

  Advertising: Persuasive techniques blog task In 'Ways of Seeing' john Berger suggests that advertising offers a better and improved version of ourselves. He states that the vision of a new and improved version of the viewer would make them envious of their upgraded selves. which, in hand, will make the view purchase the product as they would want to be like the vision of themselves that they created I their minds  Referencing is when we knowingly or subconsciously refer to lifestyles that we find attractive. This slightly links to John Berger's point that he made in 'Ways of Seeing'  The product that would later be called 'Marmite' was discovered in the 19th century by the German scientist Justus von Liebig when he discovered that yeast could be concentrated bottled and eaten.  The product is now owned by Unilever. Marmite uses intertextuality to increase the demand for their products. An example of this is Marmite including Paddington Bear in one of their...

  MIGRAIN index - Media Exam blog 1) Introduction to Media: 10 questions 2) Media consumption audit 3) Semiotics blog tasks - English analysis and Icon, Index, Symbol 4) Language: Reading an image - advert analyses 5) Reception theory - advert analyses part 2 6) Genre: Factsheets and genre study questions 7) Narrative: Factsheet questions  8)  Audience: classification - psychographics presentation notes 9)  October assessment learner response 10)  Audience theory 1 - Hypodermic needle/Two-step flow/U&G 11)  Audience theory 2 - The effects debate - Bandura, Cohen   12)  Industries: Ownership and Control 13) Industries: Hesmondhalgh - The Cultural Industries 14) Industries: Public Service Broadcasting 15) Industries: Regulation 16) Representation: Introduction to Representation 17) Representation: Feminism - Everyday Sexism & Fourth Wave MM article  18)  Representation: Feminist theory 19) Representing...

  Collective identity and representing ourselves: blog tasks 'Who are you?' T he representation of cultural values, the construction of role models and the way the media informs us about lifestyle and fashion choices have an influence on who we want to be, who we want to be seen as and possibly, who we actually are. I think, therefore I am Our identity is seen to be firm, fixed and pre-determined. How we perceive ourselves and how we present ourselves is based on the social constructs and the interpersonal relationships within the groups we are part of. From citizen to consume Successful advertisers identify how people feel about themselves and offer products in ways that help reinforce and support a positive self-image. T he rise of the individual People have started to define themselves as individuals, and so now want to express their ‘difference’ and ‘uniqueness’ Now they are more empowered by being encouraged to ‘be themselves’. Branding and lifestyle Branding is the associ...