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Men's Health - Audience blog tasks

Men's Health - Audience blog tasks



The magazine introduces itself by making it aware that it's the biggest - selling men's lifestyle magazine in the UK and worldwide.

The introduction to the magazine suggests that Men's Health is proud and very outspoken about the masculinity that is featured within the magazine 

The print statistics for Men's Health are greater compared to GQ and Esquire amongst men coming from ABC1 classes. 

Circulation is the number of copies printed and distributed, whereas readership is an estimate of how many people read the magazine.

Circulation and Readership of Men's Health:

Circulation of Men's health: 180k
Readership ABC1 men - 643k
Readership AB men - 321k

In terms of the digital version of the magazine, Men's Health accumulates over 1,200,000 monthly viewers. 68% of these viewers access it on mobile, 11% access it over tablet and the last 21% access it over a laptop.

Men's Health reaches over 1Million followers across social media platforms:
  • Facebook: 944k
  • Twitter: 258k
  • Instagram: 66k 
 
 Men's Health readers are affluent, intelligent and successful. Of their combined print and digital artists:
  • 905K are ABC1, aged 25-44
  • 700k have a degree
  • 200k earn over 50K
The Men's Health fashion philosophy is stylish, contemporary, wearable and individual. Men's Health readers collectively spend £1.1 billion on fashion each year.

The Men's Health audience spend over £54 million a year on watches The average watch collection value for the Men's Health audience is £4,123. This suggest that the readers of Men's Health are wealthy. The demographic is aimed towards people of higher classes and the readers fit the psychographic of a succeeder. 

Men's Health readers spend £168 Million on skincare. This suggests that Men's Health readers do not have a fragile masculinity. The act of taking care of your skin is not perceived as something 'feminine' for Men's Health readers 

The media pack suggests the Men's Health audience like to Maintain a good physique and a healthy lifestyle, this is shown by the fact that they spend £238 million a year on sportswear and 702k readers own a wearable device.

The three brand extension magazines are:
  • Urban Active: Sports-luxe fashion magazine produced in partnership with Harrods
  • Synchronised: An annual watch produced with the industries 
  • Epicure: A magazine that showcases the best in food, drink, restaurants and kitchen skills

The Men's Health luxe magazines suggest that the demographics are aimed at upper classed men. Also, the psychographics could potentially be succeeders, aspirers and explorers.

The Men's Health offers a race called 'the survival of the fittest' which is an urban adventure race series. 

The global statistics for Men's Health: 
  • International Editions - 37
  • Countries Published - 60
  • Global Circulation - 4.5M
  • Global Readership - 26.7M
  • Websites -  25
  • Uniques - 23.7M
  • Social Media Footprint - 19.3M

The 2017 calendar editorial specials suggest that the Men's Health audience are keen on staying in shape and maintaining a healthy lifestyle. It also suggests that they are very into fashion and keeping up with new trends.

The Men's Health magazines provide their readers with the audience pleasure of information & surveillance. The readers are informed every time something new occurs. It also offers readers that audience pleasure of personal identity as they can relate to the key topics that are discussed in the magazine.

I would expect the average Men's Health reader to live a luxurious lifestyle.

I think that Men's Health magazine has managed to remain profitable as they have a lot of loyal readers that could potentially find their content very relatable 

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