Advertising and Marketing index

Advertising: Score Hair Cream advert and wider reading

Blog task: Score advert and wider reading Media Factsheet - Score hair cream Advertising techniques changed greatly in the 1960s. Instead of relying on market research, advertising agencies focused more on the creative aspects of advertising. Humour, irony and dramatic visuals were a few new and innovative techniques that agencies incorporated in their advertising, as they believed it would 'win audiences over'. Advertising in the 1960s took on a more realistic look. This change in advertising techniques is seen in the Score Hair Cream advert as it includes real people, minimal illustrations and dramatic visuals that would appeal to the audience. In post-war British advertising campaigns, representations of women enforce the idea that a woman's place is to be at home; completing house duties. Setting - in an exotic jungle which evokes Britains colonial past. Costume - Safari wear, worn by all characters to emphasise the location that the advertise set in. Women in th

Reading An Image

Reading An Image Reebok collaborated with 50 Cent to produce this advert to encourage viewers to purchase products from Reebok. This advert contains a split image element. On the left-hand side, 50 Cent is featured. 50 Cent is seen with a stern and domineering look upon his face, the use of key lighting creates dramatic shadows that accentuate these expressions. This presents him as strong and assert. on the right-hand side, an image of fingerprints is shown. 50 Cent, before his music career, was notorious for gang affiliation and involvement with drugs. Reebok incorporates this knowledge in this advert by displaying, what appears to be, his fingerprint presented to the audience. These fingerprints, along with the text that is displayed into the foreground, plays with the idea that no matter what your background is, you can be something great. The fact that the two images are placed side by side could suggest that 50 Cent accepts his past and is not ashamed of it, the composition of

Feminist theory: blog tasks Media Magazine reading - two articles on feminism and theory Mulvey's theory of the 'Male Gave' is the belief that the dominant view in media is masculine. Laura Mulvey also possesses the thought that certain media texts are created for the benefits of men and that women are, in a way, 'presented' for men. Examples of this theory are shown in thee article about Pan Am. In this article, the writer states that the main characters appearance is always the main topic of conversation. A line to support this is 'that ‘with a face like that you will find a husband in a couple of months’. This shows strong examples of Mulvey's theory. The main character is being told that her looks are 'up to standard' to satisfy a man. Other examples of the male gaze are shown in the article about Beyonce. The writer states that some of Beyonce's acts are contradictory as she simultaneously 'declares herself as an independent wo

Savannah's A-Level Media Blog - Exam

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