Advertising and Marketing index

Advertising: Score Hair Cream advert and wider reading

Blog task: Score advert and wider reading Media Factsheet - Score hair cream Advertising techniques changed greatly in the 1960s. Instead of relying on market research, advertising agencies focused more on the creative aspects of advertising. Humour, irony and dramatic visuals were a few new and innovative techniques that agencies incorporated in their advertising, as they believed it would 'win audiences over'. Advertising in the 1960s took on a more realistic look. This change in advertising techniques is seen in the Score Hair Cream advert as it includes real people, minimal illustrations and dramatic visuals that would appeal to the audience. In post-war British advertising campaigns, representations of women enforce the idea that a woman's place is to be at home; completing house duties. Setting - in an exotic jungle which evokes Britains colonial past. Costume - Safari wear, worn by all characters to emphasise the location that the advertise se...

My Media Consumption.

My media consumption. Newspapers I do not read newspapers regularly. When I do, I turn to the pages that are featured n the front cover. I usually do not read sections that include the UK government. I usually read stories about crime or tragedies, I find it very interesting and I get engaged in the stories. The newspapers I read are usually free ones that you can pick up. I do not look for online versions of newspapers online. Magazines I do not buy magazines regularly. The last time I bought a magazine for myself was over 2 years ago. However, I have read magazines that my mum has brought home. When I would read them, I would read the celebrity section or news section. I don't usually avoid sections. Television I do not watch television often but if I do, I would only spend 10.5 hours a week and 1.5 hours a day watching it This is because the only time I watch it is at dinner time with the family; which is usually around 5;30/6 pm. I rarely watch TV alone. The best program...

Magazine practical production: tasks

Magazine practical production: tasks Research The main branding logo is written in a san serif font to make it seem as if it is almost hand written. However, the cover lines are written in a serif font to portray the magazine as more sophisticated. In Allure magazines, the brand logo colour typically matches the models clothing or the background and i will incorporate that in my final piece Planning 1) On a Word or Google document, plan your main cover line (also called the 'main flash') - this is the main cover story that links to your central image. Main cover line: The Best of Beauty The Beauty of Diversity The Hair issue Image plan: Model: Rhea Vagarwal Costume: high turtle neck with necklace Makeup: full coverage makeup Lighting: natural day light Coverlines: Tips for glowing skin Makeup above the mask 10 things to do to keep glowy Photoshoot Date: 7/05/21 Time: after school Model: Rhea Vagarw...

Savannah's A-Level Media Blog - Exam

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