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Advertising: Persuasive techniques blog task

 

Advertising: Persuasive techniques blog task






In 'Ways of Seeing' john Berger suggests that advertising offers a better and improved version of ourselves. He states that the vision of a new and improved version of the viewer would make them envious of their upgraded selves. which, in hand, will make the view purchase the product as they would want to be like the vision of themselves that they created I their minds 

Referencing is when we knowingly or subconsciously refer to lifestyles that we find attractive. This slightly links to John Berger's point that he made in 'Ways of Seeing' 

The product that would later be called 'Marmite' was discovered in the 19th century by the German scientist Justus von Liebig when he discovered that yeast could be concentrated bottled and eaten. 

The product is now owned by Unilever.

Marmite uses intertextuality to increase the demand for their products. An example of this is Marmite including Paddington Bear in one of their adverts. This links to the advertising technique, testimonial/association as it uses a well known and well-loved character to help promote their product. Fans of Paddington would be more inclined to buy the product.

Pop culture includes the idea that it is for everyone to enjoy and share. However, high culture is shared by people from an upper class

Marmite positions the audience as 'enlightened, superior and knowing insiders' to convince audiences to purchase their products. They do it in a strategic way that convinces the audience that there will be a sense of  fulfilment that will leave the customer gratified when purchasing the product

Marmite is a good example of postmodernism. This is shown through the 'Football's Mr Marmite' advertisement. This helps Marmite gain a wider audience and customer range which leads them to maximise their sales 

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