Savannah's A-Level Media Blog - Exam

  Advertising: Persuasive techniques blog task In 'Ways of Seeing' john Berger suggests that advertising offers a better and improved version of ourselves. He states that the vision of a new and improved version of the viewer would make them envious of their upgraded selves. which, in hand, will make the view purchase the product as they would want to be like the vision of themselves that they created I their minds  Referencing is when we knowingly or subconsciously refer to lifestyles that we find attractive. This slightly links to John Berger's point that he made in 'Ways of Seeing'  The product that would later be called 'Marmite' was discovered in the 19th century by the German scientist Justus von Liebig when he discovered that yeast could be concentrated bottled and eaten.  The product is now owned by Unilever. Marmite uses intertextuality to increase the demand for their products. An example of this is Marmite including Paddington Bear in one of their...

  MIGRAIN index - Media Exam blog 1) Introduction to Media: 10 questions 2) Media consumption audit 3) Semiotics blog tasks - English analysis and Icon, Index, Symbol 4) Language: Reading an image - advert analyses 5) Reception theory - advert analyses part 2 6) Genre: Factsheets and genre study questions 7) Narrative: Factsheet questions  8)  Audience: classification - psychographics presentation notes 9)  October assessment learner response 10)  Audience theory 1 - Hypodermic needle/Two-step flow/U&G 11)  Audience theory 2 - The effects debate - Bandura, Cohen   12)  Industries: Ownership and Control 13) Industries: Hesmondhalgh - The Cultural Industries 14) Industries: Public Service Broadcasting 15) Industries: Regulation 16) Representation: Introduction to Representation 17) Representation: Feminism - Everyday Sexism & Fourth Wave MM article  18)  Representation: Feminist theory 19) Representing...

  Collective identity and representing ourselves: blog tasks 'Who are you?' T he representation of cultural values, the construction of role models and the way the media informs us about lifestyle and fashion choices have an influence on who we want to be, who we want to be seen as and possibly, who we actually are. I think, therefore I am Our identity is seen to be firm, fixed and pre-determined. How we perceive ourselves and how we present ourselves is based on the social constructs and the interpersonal relationships within the groups we are part of. From citizen to consume Successful advertisers identify how people feel about themselves and offer products in ways that help reinforce and support a positive self-image. T he rise of the individual People have started to define themselves as individuals, and so now want to express their ‘difference’ and ‘uniqueness’ Now they are more empowered by being encouraged to ‘be themselves’. Branding and lifestyle Branding is the associ...

  Blog tasks: ideology Binary opposition is suggested between the two conflicting ideologies regarding immigration. Nigel Farage and Russel Brand have two juxtaposing mindsets when it comes to immigration. Nigel Farage argues the fact that the UK is becoming overpopulated due to immigration and he states that immigrants are taking over people’s jobs and homes. Whereas Russel Brand states that the government is at fault as they are not successful in collecting taxes from the rich. Another way that binary opposition is suggested is in the way that they present themselves. Nigel dresses more formally, in a suit and tie. Whereas Russell is seen in a more relaxed and comfortable attire  Left-wing and right-wing ideologies are presented in this clip. In some cases, the point from either side is valid. However, Nigel's points seem to be made not because of his concerns for the county but mainly from his slight hatred for people from ethnic backgrounds and his conservative life. ...

  Feminist theory: blog tasks Media Magazine reading - two articles on feminism and theory Mulvey's theory of the 'Male Gaze' is the belief that the dominant view in media is masculine. Laura Mulvey also possesses the thought that certain media texts are created for the benefits of men and that women are, in a way, 'presented' for men. Examples of this theory are shown in thee article about Pan Am. In this article, the writer states that the main characters appearance is always the main topic of conversation. A line to support this is 'that ‘with a face like that you will find a husband in a couple of months’. This shows strong examples of Mulvey's theory. The main character is being told that her looks are 'up to standard' to satisfy a man. Other examples of the male gaze are shown in the article about Beyonce. The writer states that some of Beyonce's acts are contradictory as she simultaneously 'declares herself as an independent woman'...

  Introduction to feminism: blog tasks Case study: Everyday Sexism Watch this TEDx talk by Everyday Sexism founder Laura Bates:   Laura Bates started the Everyday Sexism project to share her real life experiences and encourage other women to do so also. Laura bates uses Everyday Feminism to demonstrate how often women undergo sexism and how unnoticed it is by society and the people in it.  Everyday Feminism links to post-feminism as it illustrates how far the feminist movement has come but also how much more progress we have left.  Technology was essential to the success of the Everyday feminism project. Technology has given these women, from all around the world, the capability to share their stories and experiences. It also allows them to have privacy as they can remain anonymous. Personally, I believe that feminist campaigns such as Everyday Feminism will always be needed in society. Although equality between the sexes might become more balanced in ...

  Media regulation: blog tasks Regulation is required to provide rules and regulations to ensure organisations operate fairly  OFCOM is responsible for regulating broadcast media (TV and radio).  The three most important sections of the broadcasting code would be:  Protecting under 18s: This is important as kids are impressionable so they should be protected from content that might influence them egatively Harm and offence: This is important as TV viewing should be pleasuable rather than chaotic or saddening.  Crime: This is important as you would not want audiences to get influenced to commit acts of crimes.   I believe that ofcom should’ve broadcasted Wolverine an hour later to ensure that very young audiences will not be able to view the movie as they will most likely be asleep.  The PCC Code of Practice Section 1: Accuracy Section 2: Opportunity to Reply Section 3: Privacy* Section 4: Harassment* Section 5: Intrusion Into Grief and Shock It’s criti...