Psychographics: pair presentations

Structure

I was working with Nadima for this presentation.

We were researching on the phychographic group, 'Explorer'.

Introduce of the example couple that represents 'Explorers':

Their made up names: Nadima and I decided to name the couple Lucy and Meg, it was a little bit difficult to think of a name that matched an 'Explorer' phsychographic.

Where they work/study: We suggested that our couple studied geography and took an interest in archaeology.

What they do in their spare time: For our couple, we stated that they took part in activities such as; sky diving, rock climbing, Hiking and skiing.

Their media consumption:

Print: We decided that our couple typically read the news paper 'The I' and probably Teen Vogue. However, they will consume these media products online rather than on print.

Broadcast: We agreed that our couple probably enjoyed watching Superhero movies (Marvel/DC) and action movies. We also stated that they could show an interest in TV dramas similar to Game of Thrones.

Online: In terms of technology. We decided that the couple will probably own the newest android, probably the new folding phones released. We agreed on this because we believed that iPhone would have been to simplistic and too repetitive for a person that enjoys new things.

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