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MIGRAIN: October assessment - learner response

 

MIGRAIN: October assessment - learner response



Response from Mr Halsey

WWW:

  • You start very strongly with excellent analysis in Q1+2. The challenge now is maintaining that depth of analysis across the whole paper.

EBI:

  • Revise theory! You could have offered a range of narrativve theories in Q1 beyond Todorov (Barthers, Propp, Levi-strauss)
  • Genre theory is lacking in Q3. Revise Neale, Chandler, Abercrombie.
  • In Q4, you needed more depth and detail, particularly for the prefferred reading. See mark scheme for more. 


Comparing my work to the mark scheme for this assessment 

Q1: For question 1, to get the top marks, I would've needed to use consistent highly appropriate subject specific terminology throughout.

Q2: For question 2, I would've had to display a excellent knowledge and understanding of the influences of the social and cultural contexts on the film posters that is consistently supported by
highly appropriate and effective reference to the set products.

Q3: For question 3, i would have to exhibit excellent knowledge and understanding of the influences of genre on media audiences and industries that is consistently supported by highly appropriate and effective examples.

Q4: For question 4, to get full marks, my judgements and conclusions regarding the application of reception theory would have had to be perceptive and fully supported with detailed reference to specific aspects of the set product.

Comparing my work to an exemplar response from a previous Year 12 (an A grade). 

Q1: In the exemplar response, the student refers to Todorov along with another theorist. They make a detailed analysis on the product applying both Todorov and Bathes theories to it.

Q2: In question 2, the student makes reference to the race of both of the males in the produces anf discusses the typical stereotypes and conventions that have been placed on them in society. 

Q3: In this question, the student makes reference to Abercrombie and uses his theory to apply it to the question and give a detailed argument. 

Q4: Within question 4, the student makes links to mise-en-scene to develeop their point on the hegemonic reading of the text. The go on to mention how his jewlery portrays Miguel as affluent and successful. 

In question 3, to get full mark, i would have needed to made reference to media theorists and link it to the question. I didnt mention a theorist and therefore lost out on marks. 

Re-writing my weakest answer in full 

Genre is an important aspect for both producers and audiences as they both benefit from it. However, the benefit is received in different ways.

Producers benefit from generating media products from certain genres. Producers will accumulate a large amount of profit from fans of said genre. This is supported by the theory from Abercrombie; "Media producers set out to exploit genre conventions, it makes sound economic sense.". Producers utilising the key conventions of the genre boosts the abundance of success that the media product will have as marketability to specific audiences will have increased. Neale's theory of repetition and difference also supports the idea that producers use genre and the conventions of that genre to benefit from it. 

Genre is noticeably important for consumers also benefit from the concept of genre. Revisiting Abercrombie's theory, it is evident that genre gives audiences the power to decide whether a media product that they are consuming is something that would interest them or not. That is because audiences will become familiar with viewing certain conventions of a genre and as a result of this, audiences will feel enticed to devote time to engaging with the media product, whether it is film or television. 


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