Representation: blog task
Representation is a key concept in Media Studies, things such as stereotypes and representations allow producers to quickly communicate meaning to audiences. A stereotype creates a quick understanding of different characters and roles
An example of Kate Middleton is shown to present how different meanings can be created in the media. Certain images and text can be used to manipulate particular situations, depending on how you intend to represent the person or scenario.
The How, Who and Why of Representation focuses on its target audience and how they are going to create a piece of media to an audience. Producers consider the expectations and needs of the target audience, the limitations provided by genre codes, the type of narrative they wish to create and their institutional remit.
Stuart Hall's theory of preferred and oppositional readings fit with representation because the producer will include a certain representation to depict a certain meaning to the audience. However, the meaning may not be entirely be interpreted the way the producer wanted it to be by the audience.
New technology has changed the way representations are created in media because audience members can now construct and share their own media products. This gives them more of an opportunity to represent themselves.
The example provided of how national identity is represented in Britain is the Suns Newspaper of Queen Elizabeth to represent its own concepts of ‘Englishness’ by symbolic references. Many people used social forums to express their feelings towards this part of the newspaper and their rejection of it
Richard Dyer's theory fits perfectly in the Taken trailer as it shows many stereotypes everywhere in the trailer. One of them is the representation of how young girls are presented in the trailer. Younger girls are being presented as vulnerable and suseptable to manipulation. However, applying Perkins theory, we could say that it is a positive representation of the father.
The How, Who and Why of Representation focuses on its target audience and how they are going to create a piece of media to an audience. Producers consider the expectations and needs of the target audience, the limitations provided by genre codes, the type of narrative they wish to create and their institutional remit.
Stuart Hall's theory of preferred and oppositional readings fit with representation because the producer will include a certain representation to depict a certain meaning to the audience. However, the meaning may not be entirely be interpreted the way the producer wanted it to be by the audience.
New technology has changed the way representations are created in media because audience members can now construct and share their own media products. This gives them more of an opportunity to represent themselves.
The example provided of how national identity is represented in Britain is the Suns Newspaper of Queen Elizabeth to represent its own concepts of ‘Englishness’ by symbolic references. Many people used social forums to express their feelings towards this part of the newspaper and their rejection of it
Richard Dyer's theory fits perfectly in the Taken trailer as it shows many stereotypes everywhere in the trailer. One of them is the representation of how young girls are presented in the trailer. Younger girls are being presented as vulnerable and suseptable to manipulation. However, applying Perkins theory, we could say that it is a positive representation of the father.
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