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'MIGRAIN 3 Assessment - Learner response

MIGRAIN 3 Assessment - Learner response


 WWW: Some ability to analyse 'unseen' media texts and how they can create meanings.

 EBI: Q1- you needed to complete denotation and connotation focusing on gender representations for both characters in the adverts. 
Revise gender representations theories to strengthen your understanding and be able to apply them when you analyse media products in social and cultural context. 

 Q1 - focus more on gender and how they are being presented 
Q2- Include gender theories

Potential points:

 Question 2: 
  • the advert may have been used to reinforce traditional ideologies about gender roles.
  • Takes an old fashioned, 'traditional' approach to advertising rather than including modern views about gender 
  • 'Good girl' presents the women as vulnerable and submissive. Used to appeal to males and make them feel more masculine and dominant.

Theorists for the next assessment: 

Liesbet van Zoonen’s theory that women’s bodies are presented as ‘spectacle’ for the benefit of male audiences. Along with Mulvey's theory of the 'male gaze'
For the next assessment:
  • include theorists and their theories
  • identify properly what the question is asking
  • more in-depth analysis 

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