Savannah's A-Level Media Blog - Exam

MIGRAIN 3 Assessment - Learner response WWW: Some ability to analyse 'unseen' media texts and how they can create meanings. EBI: Q1- you needed to complete denotation and connotation focusing on gender representations for both characters in the adverts.  Revise gender representations theories to strengthen your understanding and be able to apply them when you analyse media products in social and cultural context.  Q1 - focus more on gender and how they are being presented  Q2- Include gender theories Potential points: Question 2:  the advert may have been used to reinforce traditional ideologies about gender roles. Takes an old fashioned, 'traditional' approach to advertising rather than including modern views about gender  'Good girl' presents the women as vulnerable and submissive. Used to appeal to males and make them feel more masculine and dominant. Theorists for the next assessment:  Liesbet van Zoonen’s theory that women’s bodies...

The representation of women in advertising Mistry suggests that advertising has changed since the mid-1990s. Over recent years, there has been an increase in advertising that includes gender and sexual orientation that is marked as ambiguous. She also suggests that there is an increase in the number of homosexual adverts and images. A plethora of stereotypes are seen in advertising in the 1940s and 1950s, these stereotypes consist of:  Women are required to stay at home  Its the woman's responsibility to look after the children Its a woman's responsibility to serve men  Clothes and makeup have a large influence on the representations of women. The accessive amount of makeup along with the minimal and revealing clothing objectifies women. This materialization of women demonstrates women as being a prop or an accessory in the advertising. The theory of the 'Male gaze' was created by Laura Mulvey. Mulvey suggests that many ways that media pr...

Representation: blog task Representation is a key concept in Media Studies, things such as stereotypes and representations allow producers to quickly communicate meaning to audiences. A stereotype creates a quick understanding of different characters and roles   An example of Kate Middleton is shown to present how different meanings can be created in the media. Certain images and text can be used to manipulate particular situations, depending on how you intend to represent the person or scenario.  The How, Who and Why of Representation focuses on its target audience and how they are going to create a piece of media to an audience. Producers consider the expectations and needs of the target audience, the limitations provided by genre codes, the type of narrative they wish to create and their institutional remit. Stuart Hall's theory of preferred and oppositional readings fit with representation because the ...

Introduction to feminism: blog tasks Case study: Everyday Sexism Watch this TEDx talk by Everyday Sexism founder Laura Bates: Laura Bates started the Everyday Sexism project to share her real life experiences and encourage other women to do so also. Laura bates uses Everyday Feminism to demonstrate how often women undergo sexism and how unnoticed it is by society and the people in it.  Everyday Feminism links to post-feminism as it illustrates how far the feminist movement has come but also how much more progress we have left.  Technology was essential to the success of the Everyday feminism project. Technology has given these women, from all around the world, the capability to share their stories and experiences. It also allows them to have privacy as they can remain anonymous. Personally, I believe that feminist campaigns such as Everyday Feminism will always be needed in society. Although equality between the sexes might become more balanced in the...

Advertising: Persuasive techniques blog task In 'Ways of Seeing' john Berger suggests that advertising offers a better and improved version of ourselves. He states that the vision of a new and improved version of the viewer would make them envious of their upgraded selves. which, in hand, will make the view purchase the product as they would want to be like the vision of themselves that they created I their minds  Referencing is when we knowingly or subconsciously refer to lifestyles that we find attractive. This slightly links to John Berger's point that he made in 'Ways of Seeing'  The product that would later be called 'Marmite' was discovered in the 19th century by the German scientist Justus von Liebig when he discovered that yeast could be concentrated bottled and eaten.  The product is now owned by Unilever. Marmite uses intertextuality to increase the demand for their products. An example of this is Marmite including Paddington Bear in one of...

Narrative in advertising: blog task Nike has received critical acclaim for its February 2018 advert ‘Nothing beats a Londoner’. Embed the advert in your blog and answer the following questions:   If we apply narrative theories to this advert, we can see that many theories are used throughout. One example of a narrative theory seen in this commercial is Propp's character theory. The Nike products shown in this advert acts as the helper; each character in this advert has a problem to solve, the use of Nike products helps them persevere and get through the issue. Another narrative theory that could be applied to this advert is Todorov's equilibrium theory. Towards the end of the advert, a boy is seen as weak and feeble compared to his peers, they look down at him in shame; he then grows large and towers the people that once used to tower him.  In the advert, we see many celebrities in the background shots and as secondary characters in the story line. Celebrities such as ...