Savannah's A-Level Media Blog - Exam

  Narrative in advertising: blog task Nike has received critical acclaim for its February 2018 advert ‘Nothing beats a Londoner’. Embed the advert in your blog and answer the following questions:   If we apply narrative theories to this advert, we can see that many theories are used throughout. One example of a narrative theory seen in this commercial is Propp's character theory. The Nike products shown in this advert acts as the helper; each character in this advert has a problem to solve, the use of Nike products helps them persevere and get through the issue. Another narrative theory that could be applied to this advert is Todorov's equilibrium theory. Towards the end of the advert, a boy is seen as weak and feeble compared to his peers, they look down at him in shame; he then grows large and towers the people that once used to tower him.  In the advert, we see many celebrities in the background shots and as secondary characters in the story line. Celebrities such as D...

Magazine practical production: tasks Research The main branding logo is written in a san serif font to make it seem as if it is almost hand written. However, the cover lines are written in a serif font to portray the magazine as more sophisticated. In Allure magazines, the brand logo colour typically matches the models clothing or the background and i will incorporate that in my final piece  Planning 1) On a Word or Google document, plan your  main cover line  (also called the 'main flash') - this is the main cover story that links to your central image. Main cover line:  The Best of Beauty  The Beauty of Diversity  The Hair issue  Image plan: Model: Rhea Vagarwal  Costume: high turtle neck with necklace  Makeup: full coverage makeup  Lighting: natural day light Coverlines:  Tips for glowing skin  Makeup above the mask  10 things to do to keep glowy  Photoshoot Date: 7/05/21 Time: after school  Model: Rhea Vagarw...

  Blog task: Maybelline 'That Boss Life' case study and wider reading 'That Boss Life' close textual analysis Narrative & genre: narrative theory and sub-genre The advertisement follows a classic cosmetic advert where the main protagonist becomes glamorous after using said product. The protagonists in this advert are Manny Gutierrez and Shayla Mitchell. The opening of the suitcase with the bright, gold light reflecting on their faces is similar to scenes of opening a treasure chest in an Indiana Jones movie for example.  Cinematography: camera shots and movement This advert features an array of camera movements and shots to display different meanings. Close-ups of the product are to show the significance and importance of it. Featuring the product continuously also is used to create a brand identity. Closeups are also seen when the product is being applied. This was done to show the effectiveness of the product which in hand convinces audiences to purchase i...

  Advertising and Marketing index 1)  Advertising: Introduction - narrative in advertising 2)  Advertising: persuasive techniques 3)  Advertising: the representation of women in advertising 4)  Advertising: Gauntlett - Media, Gender and Identity reading and questions 5)  Advertising: Score case study and wider reading 6)  Advertising: Maybelline case study and wider reading

  Blog task: Score advert and wider reading Media Factsheet - Score hair cream  Advertising techniques changed greatly in the 1960s. Instead of relying on market research, advertising agencies focused more on the creative aspects of advertising. Humour, irony and dramatic visuals were a few new and innovative techniques that agencies incorporated in their advertising, as they believed it would 'win audiences over'. Advertising in the 1960s took on a more realistic look.  This change in advertising techniques is seen in the Score Hair Cream advert as it includes real people, minimal illustrations and dramatic visuals that would appeal to the audience.  In post-war British advertising campaigns, representations of women enforce the idea that a woman's place is to be at home; completing house duties. Setting -  in an exotic jungle which evokes Britains colonial past. Costume -  Safari wear, worn by all characters to emphasise the location that the advertise se...

Gender, identity and advertising: blog task Gauntlett provides different examples of the decline of tradition in his analysis of media, Gender and identity. Gauntlet states that The traditional view of a woman as a housewife or low-status worker has been kick-boxed out of the picture by the feisty, successful 'girl power' icons. Gauntlett suggests the media influences the way we construct our own identities because the media provides us with tools to shape our identity. Gauntlett suggests that, in regards to generational differences, people born in this generation are more tolerant of homosexuality compared to people born in the first half of the twenty-first century. This is understandable as homosexual couples and same-sex marriages are being represented more frequently in media nowadays. Gauntlett suggests that masculinity is not in crisis and that it is just changing. he also states that masculinity is just all socially constructed. Advertising still reinforces the "c...