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Narrative in advertising: blog task Nike has received critical acclaim for its February 2018 advert ‘Nothing beats a Londoner’. Embed the advert in your blog and answer the following questions: If we apply narrative theories to this advert, we can see that many theories are used throughout. One example of a narrative theory seen in this commercial is Propp's character theory. The Nike products shown in this advert acts as the helper; each character in this advert has a problem to solve, the use of Nike products helps them persevere and get through the issue. Another narrative theory that could be applied to this advert is Todorov's equilibrium theory. Towards the end of the advert, a boy is seen as weak and feeble compared to his peers, they look down at him in shame; he then grows large and towers the people that once used to tower him. In the advert, we see many celebrities in the background shots and as secondary characters in the story line. Celebrities such as Dave, J