Savannah's A-Level Media Blog - Exam

  Media regulation: blog tasks Regulation is required to provide rules and regulations to ensure organisations operate fairly  OFCOM is responsible for regulating broadcast media (TV and radio).  The three most important sections of the broadcasting code would be:  Protecting under 18s: This is important as kids are impressionable so they should be protected from content that might influence them egatively Harm and offence: This is important as TV viewing should be pleasuable rather than chaotic or saddening.  Crime: This is important as you would not want audiences to get influenced to commit acts of crimes.   I believe that ofcom should’ve broadcasted Wolverine an hour later to ensure that very young audiences will not be able to view the movie as they will most likely be asleep.  The PCC Code of Practice Section 1: Accuracy Section 2: Opportunity to Reply Section 3: Privacy* Section 4: Harassment* Section 5: Intrusion Into Grief and Shock It’s criti...

  Representation: blog tasks The article suggests that representation is an important part of media studies as representation can influence and/or alter the way we view the world.  Katie Middleton is used as an example to show the way that different meanings can be created in the media. The image of her wine tasting could be used to suggest that she ha a drinking problem whereas the secon image could be used to suggest that William and her are enjoying a nice day together.  The how, who and why of media representation: Producers will consider: • the expectations and needs of the target audience • the limitations provided by genre codes • the type of narrative they wish to create • their institutional remit.  Representation is decided through a series of choices and rejections.  Stuart Hall's theory of preferred and oppositional readings fit with representation As audiences decide if they will accept the representation given to them or if they will   dr...

  Public service broadcasting: blog tasks Ofcom report Read the first few pages of this  Ofcom report into Public Service Broadcasting in 2017 . The ofcom report suggest that TV viewing is changing as people are increasingly viewing content in a variety of different ways.  There are many differences highlighted between younger and older viewers. Older viewers tend to watch more TV on average whereas younger audiences tend to watch TV in comparison.  The report suggests that public service broadcasting remains highly valued. 78% of regular or occasional viewers of any PSB claim to be satisfied. The PSB channels spent a total of £2.6bn on first-run UK-originated content in 2016, Goldsmiths report New technology has facilitated on-demand access to television content, and created new services and platforms, while consumer behaviour has started to change rapidly, particularly among the young.  The report states that principles of independence, universality, citizensh...

  Cultural Industries: blog task The term ‘cultural industry’ refers to the creation, production, and  distribution of products of a cultural or artistic nature. Hesmondhalgh identifies that the societies in which the cultural industries are highly profitable usually are ones that support the conditions where larger companies, and their political allies, make money.  Some media products offer ideologies that challenge capitalism and inequalities in race & gender. This is because cultural industry companies have to continuously compete with each other. These companies want to appeal to and satisfy the desires of the profane and rebellious.  Hesmondhalgh identifies the problems regarding the cultural industries, these include: Risky business  Creativity vs commerce  High production costs and low reproduction costs  Semi-public goods; the need to create scarcity Cultural industries is considered as a risky business. One of the main reasons is that som...