Savannah's A-Level Media Blog - Exam

Industries: Ownership and control blog task Media conglomerate research I partially agree that governments should prevent media conglomerates from becoming too dominant. This is because if one media conglomerate becomes extremely powerful, to the extent where they're taking over other conglomerates, then they would have the power to implement their political/societal beliefs onto millions of viewers.  Two Key Concepts: The Relationship Between Audience and Institution . The production process provides audiences with content that they desire, it also needs to provide audiences with gratifications. The promotion process researches the target audience that the media product is designed for. In this stage, advertising and marketing strategies are used to persuade the specific audience to engage with the media product. The distribution process uses methods that get the product to the audience in the most efficient way so that it is easily accessible  Funding models for media instit...

Audience theory 2: blog tasks Theory questions and opinion I agree with the criticisms that the social learning theory has been receiving for its simplified reasons that they give as to why violence happens in society. The media cannot be fully blamed for the violent acts that individuals engage in because there could be other factors in that person's life that have caused them to act in that way.   The social learning theory is extremely relevant now that we live in the digital age. Young people have now influenced tot look a certain way or to dress a certain way by the people and things that they consume online. This links to the two-step flow model.  Examples of moral panic: 2020 - The announcement of the first Covid-19 lock-down: This news causes an abundance of people to stock up on products, one of which being toilet roll. It left many shops empty with little to no food or resources. However, I would not particularly blame the media for this as all they did was anno...